-Branding
-Copywriting
-Photography
-Website Template Customization
all of the things
Are we related? Yeah. Does that make the final website any less of a joy to scroll through? NOPE. What started as "Kaitlyn Cerrato, Virtual Assistant" has become The KC Collective. Kaitlyn's business has grown into a partnership with photographers and videographers all across the country looking to streamline their businesses and uplevel their client management systems. We worked on a warm, welcoming, cohesive branding strategy that captured the look and feel of her new brand.
If you've met her, you love her and if you've worked with her, you probably know your life will never be the same. Scroll through the Cliffnotes version of her project below and see the final product on her website! Especially the footer, if you know New Girl, you'll know why. She's all that Schmidt and more.
Brand identity
Moodboard
Friendly / warm / IMPACTFUL
authentic / SOULFUL / artistic / ORGANIC /
Welcoming / cozy / CREATIVE
words
photography